Fort Hamilton Bicentennial Campaign

Role-Marketing Specialist – E-Commerce

Timeline-Year-long integrated campaign (2025–2026)

Campaign Type-Historic Commemorative Event Marketing

Channels-Social Media, Website, Email Marketing, Print, Digital Signage, Event Collateral

Audience-Service Members, Military Families, Veterans, NYC Community, Community Partners, Local Officials

Outcome-Successfully marketed a year-long celebration commemorating Fort Hamilton's 200th anniversary, delivering a unified multi-channel campaign that culminated in a public Bicentennial celebration with 2,000+ attendees and regional media coverage.

The Challenge

A Bicentennial celebration is a once-in-a-generation event.

The Fort Hamilton Bicentennial marked a historic milestone of 200 years of continuous service as New York City's only active Army installation. The celebration consisted of numerous events throughout the year, each requiring its own promotional strategy while remaining part of a unified campaign.

My challenge was to help create and execute a cohesive marketing approach that would generate excitement, educate the community about Fort Hamilton's history, and engage military families, veterans, residents, and partner organizations. Every piece of communication needed to reinforce the Bicentennial brand while effectively reaching audiences across multiple platforms.

Musicians performing on stage with guitars and drums, a man wearing sunglasses and a checkered shirt playing guitar, a woman with curly hair holding a microphone, singing, with stage equipment and water bottles in front of them.
People gathered at an outdoor event with tents, chairs, and trees. The event is near a bridge under a cloudy sky.

My Role

As the Marketing Specialist for Fort Hamilton Family & MWR, I played a key role in planning and executing the campaign's marketing efforts. I collaborated with leadership, program managers, and event coordinators to translate campaign goals into effective marketing initiatives.

My responsibilities included designing promotional materials, managing website content, developing social media campaigns, creating email communications, producing print collateral, and ensuring branding remained consistent throughout the year-long celebration. I also helped coordinate messaging across multiple departments to ensure every event supported the broader Bicentennial campaign.

Young man smiling and holding a certificate of appreciation from the Department of the Army, wearing a black baseball cap and a gray puffer vest, with a black hoodie featuring the Brooklyn Nets logo, and standing in front of a flag and a beige background.
The emblem of the U.S. Sac Fort Hamilton Bicentennial in New York, featuring an American flag, an eagle in flight, stars, and a historical building.

the Strategy

Rather than marketing each event as a standalone initiative, I focused on creating an integrated campaign that delivered a consistent experience across every channel. Establishing a unified visual identity and messaging framework ensured that audiences immediately recognized Bicentennial communications, whether they encountered them through social media, email, the Fort Hamilton website, digital signage, or printed materials.

This multi-channel approach allowed us to expand our reach, reinforce key messages, and keep the celebration top of mind throughout the year while serving a broad audience both on and off the installation.

A vendor stall at an outdoor market decorated with American flags, displaying various toys and jewelry. People browsing and a girl running in the background, with a grassy area and houses in the distance.
People gathered outdoors at a festival, with some sitting on lawn chairs, including a woman with red hair and a plaid shirt and a man with a cap and dark jacket, holding a drink. In the background, there are tents, flags, and more attendees sitting on the grass.

Results

The Fort Hamilton Bicentennial campaign successfully supported one of the installation's most significant commemorative milestones through a coordinated, multi-channel marketing strategy. Consistent branding, strategic communications, and close collaboration helped increase awareness of Bicentennial programming and foster stronger engagement across the military and surrounding community.

The project demonstrated my ability to manage complex marketing initiatives, balance multiple concurrent priorities, and execute integrated campaigns that advance organizational objectives while delivering a meaningful experience for the audience.

Fireworks display over water, with people watching from a park and cars on a highway in the foreground at night.
A stage with three women singing into microphones and a DJ on the left. The backdrop has the words 'FORT HAMILTON' and a logo with a globe and the letters 'U.S. ARMY MWR'. Audience members are visible in the foreground.
Women singing on stage at an event with a crowd watching, with a large banner behind them reading "TOLE HAMITO." A DJ is on the left, and there are musical instruments and sound equipment around them.
A man wearing a navy polo shirt with a name tag standing at an outdoor booth with Canvases USA branding. The booth has a blue tablecloth, promotional items, and a large banner behind him that says "Serving the Military Community." There are other people, vehicles, and trees in the background.
A group of military personnel, both men and women, are standing on a stage with brick walls and flags in the background. Two women are shaking hands in the center, with others watching and smiling. The scene appears to be a formal ceremony or award presentation at Fort Hamilton, New York.